The Baby Show NEC Birmingham, 8-10 May 2026
Calling all parents-to-be and new parents! Give your baby the best start at The Baby Show sponsored by Pampers – the UK’s leading pregnancy, baby, and parenting event – returning to the NEC Birmingham, 8-10 May 2026!
The event is the ultimate shopping show, packed with all the baby essentials you could dream as a new or expectant parent. With over 350 leading baby and boutique brands, and 1000s of products, it’s the UK’s largest marketplace for all things baby, selling everything from buggies to bouncers to nappies to cribs to car seats. With one-to-one product demos, you can compare and try before you buy, saving time, effort and money, all under one roof. Discover products from the UK’s biggest parenting brands including Pampers, Tommee Tippee, MAM, Joie™, iCandy, My 1st Years, Bugaboo, Tutti Bambini, Nuby, Joolz, The Baby Room at Smyths, Aptamil, Mamas and Papas, Obaby, Folk & Thread, Live Vida, Foldimats, Gigil, Najell, Cheeky Rascals, Babyprints – and new for 2026, brands such as Zinzino, Forever Living, Listely, Pure Baby Wipes, First Frames and Trosseau of Nottingham Lace.
In addition, you can attend a selection of FREE expert talks on the Live Talks Stage, sponsored by Tommee Tippee & Boots Parenting Club. Some of the nations’ leading experts will share their invaluable insights and tips on a range of key topics, such as birth, sleep, breastfeeding, first aid, and weaning. Household names include Annabel Karmel, as well as birth and feeding experts, Midwife Marley, Midwife Pip, Midwife Zoe, Midwife Lily, and Midwife Vic from C-Section UK. Key topics covered include sleep, breastfeeding, the baby biome, birth preparation, newborn feeding, weaning and baby first aid – to name a few. The ever-popular Dads Panel is returning, and Netmums, the official Podcast & Media Partner, will be hosting a live podcast, with a special guest, on the stage.
The show also offers a range of complimentary facilities such as The Buggy Testing Track, an immersive feature which allows you to test-drive strollers and prams to ensure you find the right one with expert advice provided by the team at Project Baby. Have a welcome break and cup of tea at the Baby Show Café with Joie, indulge in a moment of calm at the Obaby Meditation Station. If you are attending with your new arrival, there is Baby Changing Area, sponsored by Pampers, which provides a clean, safe and secure environment for you
and your little one with a range of complimentary wipes and nappies to use, kindly provided by Pampers, and a Baby Feeding Café with a selection of complimentary food. If you are in need of some privacy, there is also a Quiet Feeding Area, with comfortable chairs provided by Obaby.
Get your tickets in advance for £16* and save over 40% on-the-door! This offer is valid until Thursday 7th May, at 23:59, so book your tickets now. Visit The Baby Show’s website for full terms and conditions.
