WatchIt! Watch Fair
WatchIt! Watch Fair returns to the Midlands on Saturday 20 June 2026, bringing together more than 40 independent and established watch brands for a relaxed, hands-on day at voco St. John’s Hotel in Solihull.
Created by watch enthusiasts, for watch enthusiasts, WatchIt! has grown into one of the UK’s friendliest independent watch events. The fair is designed to be welcoming, accessible and enjoyable whether you are a long-time collector, a first-time visitor, or simply curious about the world of watches.
Visitors will have the chance to discover a wide range of watches from independent, British, microbrand and established names, with the opportunity to try pieces on, speak directly with brand founders and makers, and learn more about the stories behind the watches. Unlike larger or more rushed trade-style events, WatchIt! is all about giving people time to properly explore, chat and enjoy the hobby.
The 2026 event will feature 45+ brands, a relaxed exhibition space, opportunities to meet the people behind the watches, and a friendly community atmosphere throughout the day. There will also be giveaways and an interactive event app designed to help visitors discover brands, start conversations and make the most of their visit.
Taking place on the Saturday before Father’s Day, WatchIt! also makes a brilliant Father’s Day weekend experience. It is ideal for anyone looking for a memorable day out with a watch-loving dad, partner, friend or family member — or simply a great excuse to spend a few hours surrounded by fantastic watches and like-minded people.
The event takes place at voco St. John’s Hotel in Solihull, a convenient Midlands location close to Birmingham and easily accessible by car, train and public transport.
Event details:
Date: Saturday 20 June 2026
Venue: voco St. John’s Hotel, Solihull
VIP entry: 10:00am
General admission: 11:00am
Event closes: 4:00pm
Tickets: Available from WatchItFair.com
Whether you are looking to meet independent watchmakers, try on watches you may have only seen online, discover new brands, or enjoy a friendly day out with other enthusiasts, WatchIt! Watch Fair is a welcoming celebration of watches in the heart of the Midlands.
